Monthly Archives

November 2011

History of branding says that you try harder when you are number two. ‘Blue City’, ‘Sun City’, ‘cultural capital’ – epithets attributed to Jodhpur, the second largest city in Rajasthan, are industrious at best. But they also give the impression of trying too hard – something which they don’t have to. As long as the city holds the Mehrangarh Fort with its wonderful, wonderful museum, we travellers will continue to flock. Paul Theroux said that ‘the conceit of the long distance traveller is the belief that he is going so

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